Ryan S. Ritter

Ryan S. Ritter

Research Scientist


Ryan is a Research Scientist with 9+ years of industry research experience in the application of rigorous quantitative methods to measure and understand the social impact of technology on people and society. His work helps companies and teams make better decisions and informs their strategy, product development, and policy.

He also continues to publish on his graduate school area of study: the social psychology of religion, morality, and mind perception.

Outside of work you will find him spending time with his partner Jennifer and his three awesome boys.

  • Computational Social Science
  • Social Impact of Technology
  • Data for Good & Open Science
  • Well-Being
  • PhD in Social Psychology, 2014

    University of Illinois at Urbana-Champaign


Statistics & Modeling
Data Science
Survey Science
Data Engineering


Quantitative UX Researcher
October 2023 – Present
Research Affiliate
University of Michigan
July 2023 – Present
Research Scientist (SWE) | Computational Social Science (Central Applied Science)
May 2020 – June 2023
Quantitative UX Researcher
February 2019 – April 2020
Quantitative UX Researcher
June 2014 – January 2019


State of Social Connections Study
I’m proud to have helped lead Meta’s collaboration with Gallup and some of the world’s top social scientists on the State of Social Connections study, which offers a first-of-its-kind look at how social connections vary across different geographic regions.
Don’t be seduced by the allure: A guide for how (not) to use machine learning metrics in experiments
In this Medium article we introduce the Experimentation with Modeled Variables Playbook (xMVP) to help teams navigate the appropriate use of machine learning metrics in experiments.

Selected Publications

(2023). Minds of monsters: Scary imbalances between cognition and emotion. Personality and Social Psychology Bulletin.


(2017). Dying is unexpectedly positive. Psychological Science.


(2013). Happy Tweets: Christians are happier, more socially connected, and less analytical than atheists on Twitter. Social Psychological and Personality Science.